Xiaomi opens SU7 Ultra to Gran Turismo 7, putting its flagship EV into one of racing’s biggest games

Xiaomi’s SU7 Ultra is being added to Gran Turismo 7, a move that gives the electric performance sedan a far wider audience than showroom traffic or motorsport clips alone. The integration places the car inside one of the most influential racing games in the world, where digital presence often doubles as a global brand showcase.

Xiaomi SU7 Ultra enters Gran Turismo 7’s playable roster

The announcement puts Xiaomi’s top-end SU7 variant into a franchise with a large international player base and a strong reputation among car enthusiasts. For Xiaomi, the practical effect is straightforward: the SU7 Ultra is no longer limited to Chinese market awareness or automotive press coverage, but will also be experienced by gamers and sim-racing fans who may never encounter the car in person.

The SU7 Ultra has been positioned as Xiaomi’s halo performance EV, and that role makes it a natural fit for a title built around highly desirable real-world cars. In a market where digital recognition can influence enthusiast credibility, inclusion in Gran Turismo carries more weight than a routine marketing campaign.

Why the game placement matters for Xiaomi’s EV push

The timing is notable because Xiaomi is still building the identity of its automotive business, and the SU7 Ultra is one of the clearest expressions of that effort. A game appearance can reinforce the model’s performance image without requiring a new physical launch, a fresh regulatory filing or a sales event.

It also gives Xiaomi a channel that reaches outside China at a moment when global awareness matters increasingly for Chinese EV brands. Even if the car remains focused on domestic commercialization, the Gran Turismo listing effectively works as low-friction international exposure for Xiaomi’s design language and performance positioning.

A digital showcase for a real-world halo car

For the industry, the more interesting point is not just that Xiaomi is in a game, but that the company is using a high-visibility enthusiast platform to extend the life cycle of a single model. That matters for halo products, which often do more work for brand perception than for unit volume.

In the near term, the SU7 Ultra’s gaming debut gives Xiaomi another way to keep the car in front of a niche audience that cares about speed, handling and authenticity. For a model built to signal technical ambition, that is a commercially useful kind of attention.