Xiaomi adds the SU7 Ultra to Gran Turismo 7

Xiaomi’s SU7 Ultra has been added to Gran Turismo 7, giving the electric performance sedan a fresh audience far beyond its home market in China. The move is a visible step for a car that Xiaomi has pitched as both a halo product and a technical statement, with its presence now extending into one of the world’s most recognizable driving games.

Gran Turismo 7 gives the SU7 Ultra a new global platform

The game addition matters because Gran Turismo reaches enthusiasts who may never encounter the SU7 Ultra on a public road. For Xiaomi, that means the model is being presented less as a regional curiosity and more as a performance car with enough credibility to sit alongside established high-end sports and electric vehicles in a mainstream global title.

The timing also keeps the car in circulation as a headline product even as Xiaomi’s broader EV lineup continues to evolve. Instead of relying only on showroom launches or road-test coverage, the company is giving the SU7 Ultra a second life in a digital environment where design, speed and brand identity carry real weight with car buyers.

A halo model built for attention as well as sales

The SU7 Ultra has been one of Xiaomi’s most attention-grabbing vehicles since launch, thanks to its ultra-high-performance positioning and the company’s effort to establish itself as a serious automotive player. Even when the car is not the center of a manufacturing or regulatory announcement, it continues to serve as a reference point for Xiaomi’s engineering ambitions.

That makes the Gran Turismo 7 appearance more than a marketing flourish. It helps Xiaomi keep the car visible in international enthusiast culture at a time when brand recognition can still matter as much as raw specifications in shaping demand for a new automaker.

Why this visibility step matters now

For a company still building its automotive identity, getting a flagship model into a major racing franchise can help normalize the brand outside China and reinforce the SU7 Ultra’s performance credentials. It is also a reminder that Xiaomi is treating the car as part of a broader ecosystem of products, where digital exposure, design cachet and automotive hardware all feed the same brand story.

The SU7 Ultra’s move into Gran Turismo 7 does not change the car itself, but it does widen the stage on which Xiaomi is trying to sell it. For a young EV program, that kind of visibility can be as strategically useful as another showroom debut.