Xiaomi CEO Lei Jun said on April 17, 2026, that the company will not introduce electric vehicles priced below 100,000 yuan in the coming years, a clear sign the SU7 line is being positioned as a higher-spec, higher-margin EV business rather than a budget play.
Xiaomi is drawing a firm line under its EV pricing strategy. Chief executive Lei Jun said the company will not launch an electric car below 100,000 yuan in the coming years, keeping the focus on the SU7 family and its higher-margin variants rather than a budget entrant.
Xiaomi has turned its updated SU7 sedan into a rolling tech demo. A live teardown by CEO Lei Jun put the 2026 refresh under the microscope, highlighting how the company is trying to keep its first EV fresh in a brutally competitive Chinese market.
Xiaomi said locked orders for its updated SU7 sedan have surpassed 40,000, a sign that the company’s refreshed electric-car lineup is still attracting strong demand as it pushes deeper into the EV market in 2026.
Xiaomi said locked-in orders for the refreshed SU7 sedan had climbed above 40,000 by April 2, reinforcing signs that the company’s push into electric vehicles is still gaining traction in China.
Xiaomi CEO Lei Jun staged a live teardown of the updated SU7 on April 3, 2026, using the event to showcase the electric sedan’s safety structure, sensor suite and chassis hardware just weeks after launch.
Xiaomi said locked orders for its updated SU7 sedan have surpassed 40,000, a fresh signal that the company’s EV business remains a major growth engine as it prepares a wider 2026 model lineup.
